A client recently told me that he knew it was time to leave his previous job when he was no longer proud to wear the company’s T-shirt in public. His comment is telling. The seemingly simple and innocuous act of wearing a company’s T-shirt is actually a very personal and public endorsement that carries a degree of social risk.
Would You Wear That Company’s T-Shirt in Public?
If people shy away from your logo, maybe your story isn’t strong enough.
July 08, 2013
New!
HBR Learning
Marketing Essentials Course
Accelerate your career with Harvard ManageMentor®. HBR Learning’s online leadership training helps you hone your skills with courses like Marketing Essentials. Earn badges to share on LinkedIn and your resume. Access more than 40 courses trusted by Fortune 500 companies.
Learn how to communicate with your customers—strategically.
Learn More & See All Courses
New!
HBR Learning
Marketing Essentials Course
Accelerate your career with Harvard ManageMentor®. HBR Learning’s online leadership training helps you hone your skills with courses like Marketing Essentials. Earn badges to share on LinkedIn and your resume. Access more than 40 courses trusted by Fortune 500 companies.
Learn how to communicate with your customers—strategically.