My favorite mobile device isn’t my phone, my iPad, or my car. It’s my Canon digital SLR camera. What makes that camera different from all the others Canon makes is not its serial number, but a QR code like the one on the left, called a TalkTag. Canon didn’t put the code there. I did. For both of us.
Products-as-Platforms Is Not a Marketing Gimmick
We’re still at the frontier of the internet of us and our things.
June 20, 2013
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New!
HBR Learning
Marketing Essentials Course
Accelerate your career with Harvard ManageMentor®. HBR Learning’s online leadership training helps you hone your skills with courses like Marketing Essentials. Earn badges to share on LinkedIn and your resume. Access more than 40 courses trusted by Fortune 500 companies.
Learn how to communicate with your customers—strategically.