It has been a while since I was a parent of teenagers, but I remember when the question, “Have you had the conversation yet?” made me break out in cold sweats. The Conversation is also a 1974 film by Francis Ford Coppola whose themes include the role of technology in society and being so focused on what you are doing that you forget why you are doing it and become oblivious to what is happening around you. Both examples fit the conversation that should be going on in the C-suite, but isn’t, because it makes people nervous, and because people lose visibility and perspective of what is changing around them as they focus on their goals. It is a conversation about the increasing importance of information technology and the role it must assume in every enterprise, regardless of size, industry or geography.