Ten years ago, sustainability issues were not considered business issues. But today, most major corporations have a sustainability function. Increasingly, companies are applying data-driven methodologies such as carbon footprinting, product indexing, lifecycle analysis, and ecosystem services valuation to support smarter decision-making and business innovation.
Sustainable Business Initiatives Will Fail Unless Leaders Change Their Mindset
Their biggest mistake is a focus on quantifiable ROI.
November 11, 2013