We pay for things with the swipe of a finger. We ask Siri how to get to a restaurant. Our friends can track exactly when we’ll show up. We can monitor our heart rates and calories burned — and compare our results with friends and strangers. We’re in the early days of a digital, mobile transformation. The benefits can seem limitless. And as a society, we are already becoming accustomed to the convenience, the connectivity, and the new insights that surface.
Beware Trading Privacy for Convenience
Seven basic protections that consumers out to demand — before it’s too late.
June 10, 2013
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New!
HBR Learning
Customer Focus Course
Accelerate your career with Harvard ManageMentor®. HBR Learning’s online leadership training helps you hone your skills with courses like Customer Focus. Earn badges to share on LinkedIn and your resume. Access more than 40 courses trusted by Fortune 500 companies.
Learn how to keep your customers—and their most important needs—front and center.