The rise of online review platforms like Yelp has empowered consumers by reducing the informational asymmetry surrounding unfamiliar products and services. But some businesses face strong incentives to post fake reviews, which compromises the trustworthiness of such review sites.
Research: Underdog Businesses Are More Likely to Post Fake Yelp Reviews
Independent businesses are more likely to post fake reviews than chains.
August 30, 2013