The culture of “big” — big budgets, big campaigns, big reports — has driven marketing decisions and budgets for decades. But “big” is often cumbersome and slow. In an age when consumers decide within seconds whether or not to abandon a web site, big marketers need to act more like agile startups, maneuvering and adapting in real-time. We’ve seen large companies adopt a startup mindset and cut campaign development times by 50%.