In 2005, Amazon introduced its Prime service, which provides members with unlimited “free” two-day delivery (as well as discounted overnight delivery) on eligible products for $79 a year. In the vein of famed pitchman Ron Popeil, over the years Amazon CEO Jeff Bezos has “stuffed the bundle” by including extras such as movie/television streaming and Kindle book borrowing.
Why Amazon Should Unbundle Prime
No one likes “take it or leave it” ultimatums.
February 13, 2014
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HBR Learning
Marketing Essentials Course
Accelerate your career with Harvard ManageMentor®. HBR Learning’s online leadership training helps you hone your skills with courses like Marketing Essentials. Earn badges to share on LinkedIn and your resume. Access more than 40 courses trusted by Fortune 500 companies.
Learn how to communicate with your customers—strategically.