GE’s “insourcing” of appliance manufacturing to the U.S. has been trumpeted as a major reversal of the trend of sending jobs abroad to lower cost locations, and has been characterized in the press as a kind of “onshoring” story. I see it differently: as a “NUMMI deja vu” story. You may recall that NUMMI was a joint venture of Toyota and GM, where Toyota took over one of GM’s worst plants and turned it around with a new management system — using many of the same people and the same unions. GE’s insourcing is actually quite similar. So, how did GE do it?