Meet Phil. He’s just graduated from college and wants to spend more time rock climbing, so he decides to sell burritos to pay the rent. Where to start? He heads to his local Costco and buys $200 in bulk bags of rice, beans, and tortillas. He cooks up a few batches of burritos and begins selling to small convenience stores, heading back to Costco whenever he needs to restock his ingredients. Soon Phil is trucking along and realizes there might be a business in these burritos. But to grow outside of his town, he needs to land a major store account.
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December 24, 2013
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Accelerate your career with Harvard ManageMentor®. HBR Learning’s online leadership training helps you hone your skills with courses like Business Case Development. Earn badges to share on LinkedIn and your resume. Access more than 40 courses trusted by Fortune 500 companies.
Make your next business case more compelling.