In the CEO Afterlife

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Ditching the Corner Office for Good

In the CEO Afterlife

My 2015 business book, Do Less Better: The Power of Strategic Sacrifice in a Complex World was a relatively easy transition from blogging. Frankly, I’m amazed that a fading memory has managed to unearth so many vignettes that were seemingly buried forever. Recently, I tried my hand as an author of both fiction and non-fiction books.

Magazine 180
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Taking a Step Back Doesn’t Always Move You Forward

In the CEO Afterlife

2015 – Kraft merges with Heinz. Here’s a snapshot of their path to growth: 1985 – Kraft buys General Foods. 1990 – Kraft buys Jacobs Suchard. 2000 – Kraft buys Nabisco. 2007 – Kraft buys Danone Biscuits. 2010 – Kraft buys Cadbury. For smaller companies, however, taking a step back is just that… a step back.

Brand 100