article thumbnail

What Does It Take to Create a Good Design Team?

Strategy Driven

It’s important that the team leader embraces diversity in the ranks and does not see a culture developing where people who are different get hammered down until they conform. Copyright 2007-2017 by StrategyDriven Enterprises, LLC. Conformity is usually the death of the type of creativity that’s badly needed in great design execution.

Team 64
article thumbnail

When (and Why) to Pay for Tweets

Harvard Business Review

billion in 2017, according to an analysis by BIA/Kelsey. Not only are engagement rates bound to plummet if you hammer users on their home turf with repetitive messaging, but you may end up losing more business than you gain. Normal banner ads are clicked on just 0.2% of the time. billion in 2012 to $4.6