In the early 1930s, cars in Europe were still a luxury for the rich. But in 1933 Dr. Ferdinand Porsche launched the People’s Car: Volkswagen. Its purpose was to enhance people’s lives through great engineering that offered everyone an accessible, high-quality car. The purpose behind the People’s Car resonated throughout the 20th century, and Volkswagen grew and prospered.
4 Hard Questions to Ask About Your Company’s Purpose
It needs to hold up through uncertain times.
March 22, 2016