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Five Foundational Truths of Youth Marketing (and Leadership)

Leading Blog

It is an important and comprehensive book for marketers, but there are some principles they share that have a much wider application, that I wanted to share. In the book, they list the five foundational truths of youth marketing (and leadership). Adam Wilson, 2018, Former director of brand marketing for Carhartt, North America.

Marketing 262
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3 Telltale Signs It’s Time to Rethink Your Executive Team

Leading Blog

Barra found an organization that not only had fallen behind the competition but was also largely unresponsive to the market. Sign 2: A new CEO mandate After accomplishing their initial objectives, successful CEOs often face a new challenge: defining a mandate around a new set of goals. Should the CEO clean house?

Execution 323
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How to Grow Your Startup Business in 2018

Strategy Driven

Learn how to grow your startup business in 2018. Ensure your employees have a thorough understanding of what your brand stands for and its goals, which will help them to retain the same company image in every sales and marketing strategy they undertake. Your sole goal must be to attract and satisfy your customers.

How To 51
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The Environmental And Economic Costs Of Curbside Recycling

The Horizons Tracker

This highlights the importance of towns and cities continuing to provide recycling services to meet their climate goals. The study reveals that recent restrictions on recyclable materials imposed by major international markets have significantly contributed to the cost increase.

Cost 100
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The Support That Helps Refugees Find Work

The Horizons Tracker

The challenges refugees face in the labor market are well known, whether due to a lack of connections, an unfamiliarity with how labor markets work, or the unrecognized status of their credentials. Between them, these countries received nearly 2 million asylum applications between 2015 and 2018.

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Tech Transfer Needed If Climate Targets Are To Be Met

The Horizons Tracker

Tech support The researchers analyzed the various trends that are driving emissions in the 59 countries where emissions grew faster than average between 2010 and 2018 (although they notably excluded India and China from their analysis). The costs involved in this effort are also significant, and amount to up to 4.1% of national GDP.

GDP 122
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What is Cohesive Marketing?

Strategy Driven

As a business owner, your marketing strategy needs to be cohesive if you want to market your business successfully. Here’s why you need to have cohesion as an Internet marketer and some ways you can go about it. What is Cohesive Marketing? Email Marketing. Content Marketing. Social Media.