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6 Effective Digital Marketing Tips for Entrepreneurs To Increase Returns on Investment

Strategy Driven

Researchers have found a 20% increase in digital marketing activities of businesses from 2020 to 2021. Goals must be aligned with your business objectives and hence, before strategizing, one must decide what they want to achieve with the marketing strategy. Digital marketing is the future of marketing.

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A Culture of Excellence: An Interview with Melissa Strait

HR Digest

We continue to seek new ways to foster that culture, from Ignite Sessions between teams to share best practices and key learnings, to building a culture of recognition that encourages team members to recognize their peers for living our behaviors and delivering on our business objectives.

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Connecting Unemployed Youth with Organizations That Need Talent

Harvard Business Review

relies on TWA to teach job readiness and life skills to teens and young adults from low-income communities while also generating proven talent pipeline and business benefits. By 2020 the company expects that 10,000 teens and young adults will have participated in TWA.

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What to Do When Your Future Strategy Clashes with Your Present

Harvard Business Review

Back before the passage of the Affordable Care Act, MedStar’s leaders decided they needed a strategic plan to reimagine the company in 2020. MedStar operated nine hospitals, but realized that its long-held objective of increasing revenue and profits at those venues was unsustainable, given the outcries over runaway medical costs.

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Coca-Cola's Marketing Shifts from Impressions to Expressions

Harvard Business Review

It has changed my role as CMO at Coca-Cola, and the company's approach to consumer engagement as we work to double our business by 2020. Similarly, "linked" content is content that is linked to our brand strategies and our business objectives.

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Managing People from 5 Generations

Harvard Business Review

Meister, a founding partner of Future Workplace, a human resources consultancy and the coauthor of The 2020 Workplace. Reverse or reciprocal mentoring programs , which pair younger workers with seasoned executives to work on specific business objectives usually involving technology, are increasingly prevalent in many offices.