Daniel Pink on Creativity
CEO Blog
JUNE 8, 2011
I love Daniel Pink 's views. He studies the science of the mind. According to Pink "We all have an intuitive sense of what motivates people. Reward behavior and get more - punish and we get less of it." But when scientifically tested, this was not true except on the most mundane of simple mechanical tasks. If the job involved any thinking or creativity, it does not work.
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