Brand Real
CEO Blog
MARCH 22, 2012
I love Branding. Brand to a company is like reputation is to a person. Like reputation - it can be invaluable and like reputation, it can be easily destroyed. Reputation requires consistency. Brand does also. I read Laurence Vincent's book - Brand Real - How Smart Companies Live Their Brand Promise and Inspire Fierce Customer Loyalty. I liked the cover "Ingredients of Success Hype 0%, Trendiness 0%, Gimmicks 0%, authenticity 100% and Experience 100%" Vincent talks about brand identity (how the b
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