B2B versus B2C Marketing Adjustments
Coaching Tip
SEPTEMBER 30, 2011
By Guest Author Sean Geehan. One of the biggest differences between B2B and B2C worlds is marketing. Many successful marketing leaders have a difficult time making the required adjustments to be successful. . For instance, let’s look at branding and positioning. I’m a living case-in-point. I drink more Diet Coke than I do anything else. I have it stocked in my home fridge, in my work fridge, and I order it every day at lunch.
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