Can You Sell?
Coaching Tip
NOVEMBER 11, 2011
Robert Louis Stevenson said, "Everyone lives by selling something." Yet, most people don’t understand the sales process and their part within it. Business owners constantly worry about the selling function and how it affects their ability to manage the firm’s cash flow. "It's sad that something as important to the economy as sales shows up as a footnote in the principles of marketing course at most graduate business schools," says Andy Zoltners, a professor at Northwestern University's Kellog
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