Fri.Feb 03, 2012

Coaching Tip

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Work Together or Fail Alone

Coaching Tip

Jonah Lehrer's article, "GroupThink" in The New Yorker , January 30, 2012 states that brainstorming seems like an ideal technique, a feel-good way to boost productivity. But there is a problem with brainstorming. It doesn't work. Scientific advances have lead to a situation where all the remaining problems are incredibly hard. Researchers are forced to become increasingly specialized, because there's only so much information one mind can handle.