Brand Ideals Drive Performance
Coaching Tip
FEBRUARY 7, 2012
Think about what and how you buy in your business and personal life. Whether it's household products or enterprise software services, what ultimately determines why you buy from one company rather than another? It's their brand's image and reputation along with the relationships you have with them. A brand is simply the collective intent of the people behind it, a brand defines who you are and what you stand for as a business to everyone the business touches, from employees to end consumers.
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