Sat.Sep 24, 2011 - Fri.Sep 30, 2011

Coaching Tip

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B2B versus B2C Marketing Adjustments

Coaching Tip

By Guest Author Sean Geehan. One of the biggest differences between B2B and B2C worlds is marketing. Many successful marketing leaders have a difficult time making the required adjustments to be successful. . For instance, let’s look at branding and positioning. I’m a living case-in-point. I drink more Diet Coke than I do anything else. I have it stocked in my home fridge, in my work fridge, and I order it every day at lunch.

B2C 95
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Ready to Rideout the Bear Market?

Coaching Tip

Bear markets are cunning beasts. Don't get me wrong -- we are not in the bear market territory yet. At least, not officially. An "official" bear market begins when the stocks indexes decline 20%. The DJIA's decline from the May 2, 2011 high to the September 21 low is about 17%. Close, but no cigar. Add to that the strong rallies we've seen over the past few weeks (Sept. 12-20: +685 points in the Dow, for example) -- and lots of people conclude that despite the volatility, things aren't so bad.

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Why Play in the U.S. Stock Market?

Coaching Tip

Success in the U.S. Stock Market has always been based on knowing more than the general public does about market direction and the industry, company and corporate leadership of those stocks you invest in. So, why would you play in the market when you know the game is rigged? The Security and Exchange Commission (S.E.C.) has brought numerous cases, part of a campaign to root out insider trading and, in theory, make markets fairer for the average investor.