Have Your Customers Help You Write Your Strategic Plan
Eric Jacobson
SEPTEMBER 29, 2011
Mike Brown, the founder of the Kansas City, MO company called, The Brainzooming Group , encourages business leaders to solicit feedback from their customers when creating a strategic plan. Brown once wrote in Smart Companies Thinking Bigger magazine, that you should “ ask a group of current, former and potential customers the following questions :" If you’re a current or former customer, why did you start using us?
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