How Innovation Naturally Emerges From Deliberate Inefficiency
Eric Jacobson
APRIL 15, 2024
“The fact is that most companies are structured to maximize efficiency and minimize risk, resulting in an environment that ultimately prevents meaningful innovations,” explains Elliott Parker , author of the new book, The Illusion of Innovation. Adopting inefficiency, experimentation, and messiness as a strategy sounds counterintuitive, but Parker – backed by 25 years’ experience working with Fortune 50 companies – proves it’s necessary for progress.
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