Sat.Jul 16, 2011

First Friday Book Synopsis

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How Do You Know a Great Person When You See One?

First Friday Book Synopsis

Here is an excerpt from an article written by William C. Taylor for the Harvard Business Review blog. To read the complete article, check out the wealth of free resources, and sign up for a subscription to HBR email alerts, please click here. * * * In the still-raging debate over my two posts about [.].

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The Stagecraft of Steve Jobs: How Apple’s CEO uses narrative and dramatic techniques to manage his message.

First Friday Book Synopsis

Here is an article about Abz Sharma and David Grant featured by strategy+business magazine, published by Booz & Company. It is based on their article, Narrative, Drama and Charismatic Leadership: The Case of Apple’s Steve Jobs (Subscription or fee required.), that appeared in Leadership magazine (Vol. 1, No. 1). To read the complete article, please [.].

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How to Become Ubiquitous

First Friday Book Synopsis

Here is an excerpt from an article written by Dorie Clark for the Harvard Business Review blog. To read the complete article, check out the wealth of free resources, and sign up for a subscription to HBR email alerts, please click here. * * * This post is part of the HBR Insight Center Marketing [.].

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