Fri.Aug 26, 2011

First Friday Book Synopsis

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Universal Appeal of The Last Lecture

First Friday Book Synopsis

The appeal of The Last Lecture by Randy Pausch (New York: Hyperion, 2008) is universal and longstanding. It was on the bestseller list for many months and has received great critical acclaim. Pausch was a computer science professor at Carnegie Mellon. At the time he gave the lecture that this book was based upon, he [.].

Books 102
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Chevy Runs Deep – Maybe, but Customer Loyalty is Awfully Shallow

First Friday Book Synopsis

The American Code for cars – IDENTITY When people spoke about the moment when they were allowed to drive for the first time, they made it sound as though their lives began right then. Conversely, when elderly people spoke of the moment their car keys were taken away, they reported feeling as though their lives [.].

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Where Do You Find The Very, Very Best Idea? – Insight from Steve Jobs, from 2004

First Friday Book Synopsis

The first steps of a creative act are like groping in the dark: random and chaotic, feverish and fearful, a lot of busy-ness with no apparent or definable end in sight. There is nothing yet to research. For me, these moments are not pretty. I look like a desperate woman, tortured by the simple message [.].

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In Pursuit of Happiness: The Economics of Enough

First Friday Book Synopsis

Here is an excerpt from David K. Hurst’s review of The Economics of Enough, written by Diane Coyle and published by Princeton University Press, 2011. ?To read the complete review and c heck out other resources provided by strategy+business magazine online, please click here. * * * Economist Diane Coyle, a visiting professor at the [.].

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A Conversation with Paul Leinwand and Cesare Mainardi, co-authors of The Essential Advantage

First Friday Book Synopsis

Here is an excerpt from another in a series of conversations sponsored by Booz & Company. In this instance, with Paul Leinwand and Cesare Mainardi, co-authors of The Essential Advantage: How to Win with a Capabilities-Driven Strategy, published by Harvard Business Review Press (2011). In this interview, they point out that in this unpredictable economy, [.].

Review 75
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The Network Is Your Customer: A book review by Bob Morris

First Friday Book Synopsis

The Network Is Your Customer: 5 Strategies Tto Thrive in a Digital Age David L. Rogers Yale University Press (2010) Here’s the challenge: our future networks can “make us not only more connected but, let us hope, more human.” I am grateful to Thomas Kuhn and then to Joel Barker for filling one of my [.]. Bob's blog entries a call to defend and strengthen digital access access Apple “Five Customer Network Behaviors” “Five Customer Network Strategies” “Five Step Customer Network Planning Process”

Meyer 75