Thu.Sep 29, 2011

First Friday Book Synopsis

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The Brand Gap: A book review by Bob Morris

First Friday Book Synopsis

The Brand Gap: How to Bridge the Distance Between Business Strategy and Design Marty Neumeier New Riders, Second Edition (2005) How to Become a “Brand Gap Guru” This is an expanded edition of a book first published in 2003. In it, Neumeier develops in greater depth several basic ideas about how to bridge a gap [.].

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Recent Study Uncovers Skills and Education Necessary in Modern Workforce

First Friday Book Synopsis

Here is an excerpt from an article featured online by Talent Management magazine (New York, September 26, 2011). To check out all the resources and sign up for a free subscription to the TM and/or Chief Learning Officer magazines published by MedfiaTec, please click here. * * * U.S. unemployment hovers at 9 percent, and [.].

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Five Secrets to Successful Rainmaking

First Friday Book Synopsis

Here is an excerpt from an article written by Melissa J. Anderson (New York City) for The Glass Hammer, an online community designed for women executives in financial services, law and business. “Visit us daily to discover issues that matter, share experiences, and plan networking, your career and your life.” To read the complete article, [.].

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The Best Professional Advice I Ever Received

First Friday Book Synopsis

Here is an article written by Jeff Haden for BNET, The CBS Interactive Business Network. To check out an abundance of valuable resources and obtain a free subscription to one or more of the BNET newsletters, please click here. * * * Experts often like to pretend they developed the wisdom they impart all on their [.].

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