People Prefer to Work with People That They Like – (a Lesson from Guy Kawasaki about “How to Interact Well” with Clients & Customers)
First Friday Book Synopsis
JANUARY 18, 2012
“Likable” — having qualities that bring about a favorable regard ————— So, I was talking to a consultant this morning. He has a client who provides a very common product – something that companies can buy from others, and they buy it constantly. So, they need to “set themselves apart,” and “product” is not the [.].
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