The Balanced Scorecard: Do’s and Don’ts
First Friday Book Synopsis
FEBRUARY 6, 2012
In a book published in 1996, The Balanced Scorecard: Translating Strategy Into Action, Robert S. Kaplan and David P. Norton developed in much greater depth and detail a concept they introduced previously in an HBR article (January/February, 1992): the balanced scorecard. As they explain in their Preface, “the Balanced Scorecard [BSC] evolved from an improved [.].
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