First Friday Book Synopsis
JANUARY 4, 2013
We had a wonderful morning together at the January First Friday Book Synopsis. Karl Krayer presented his synopsis of Heart, Smarts, Guts, and Luck, and I presented my synopsis of Leapfrogging. Both of these presentations, with audio recordings plus our comprehensive handouts, will be available soon on our companion web site, 15minutebusinessbooks.com.
First Friday Book Synopsis
JANUARY 3, 2013
We learned how to tune out distractions. It was a magical thing. The Apple Marketing Philosophy that stressed three points. The first was empathy, an intimate connection with the feelings of the customer: “We will truly understand their needs better than any other company,” ?Focus: “In order to do a good job of those things [.].
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First Friday Book Synopsis
DECEMBER 31, 2012
{I’ve been “off grid” for a while. My iMac has only been used to watch Mickey Mouse – The Band Concert (Toscanini loved it), and The Wheels on the Bus Go Round and Round, and a few other wonderful videos. While doing so, I had two wonderful young girls in my lap (one nearly 3; [.].
First Friday Book Synopsis
JANUARY 2, 2013
I’m not fully back at my desk yet, but I have mapped out a few posts for the next few days. Not quite a New Year’s Resolutions approach, but all will tackle this simple business question: What will you focus on in 2013? And here is a clue – you can’t focus on too many [.
First Friday Book Synopsis
DECEMBER 31, 2012
In his latest book, Denial, Richard Tedlow provides a wealth of information and insights as he examines a number of especially interesting situation throughout U.S. history. Here’s a composite excerpt: “The United States in 1900 did not have improved roads…We didn’t have gas stations. Indeed, we didn’t have much gas…We did not have traffic lights [.].
First Friday Book Synopsis
DECEMBER 31, 2012
I hope that at least a few of these recent posts will be of interest to you: BOOK REVIEWS Tap Dancing to Work: Warren Buffett on Practically Everything Carol J. Loomis The Leaders We Need: And What Makes Us Follow Michael Macoby The Tao of Twitter: Changing Your Life and Business 140 Characters at a Time [.].
First Friday Book Synopsis
JANUARY 4, 2013
Marty Neumeier is a designer, writer, and business adviser whose mission is to bring the principles and processes of creativity to industry. His latest book, Metaskills, explores the five essential talents that will drive innovation in the 21st century. His previous series of “whiteboard” books includes The Designful Company, about the role of design in [.].
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