In the CEO Afterlife

JULY 26, 2011

In the CEO Afterlife. Main menu Home. Leadership. Branding. Life. The Green Thing. by John • July 26, 2011 • Life • 0 Comments. This tale has been making the rounds on the internet. If I knew the creator’s identity I would have given due credit as my guest blogger. Have a chuckle. In a line at the grocery store, a cashier told an older woman that she should bring her own bags because plastic bags were terrible for the environment.

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In the CEO Afterlife

JULY 20, 2011

In the CEO Afterlife. Main menu Home. Leadership. Branding. Life. When to Take My Name off the Door – by Guest Blogger Leo Burnett. by John • July 20, 2011 • Human Resources , Leadership , Marketing • 2 Comments. John Bell – As 1967 came to a close, Leo Burnett was almost out the door of the agency he founded. But before he packed up his sketchpad, pencils, awards, tributes, and memoirs, he spoke to his employees for the last time. 44 years have passed since Leo delive

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In the CEO Afterlife

JULY 10, 2011

In the CEO Afterlife. Main menu Home. Leadership. Branding. Life. Green Company, Red Products, Black Ink. by John • July 10, 2011 • Leadership , Strategy • 0 Comments. There’s unlikely a responsible CEO in America who hasn’t at one time, said, “You know what folks? Our business should be more sustainable.” Whether the CEO is driven by personal ethics, a socially changing world, or headlines praising “sustainable” organizations, business is finally responding to the green trend—alb

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In the CEO Afterlife

JULY 24, 2011

In the CEO Afterlife. Main menu Home. Leadership. Branding. Life. What Makes ABSOLUT, Absolute? by John • July 24, 2011 • Branding , Marketing • 3 Comments. ABSOLUT Vodka’s advertising campaign is one of the most successful and longest running consumer products campaigns in the history of advertising. The original concept, created by Art Director Geoff Hayes in a bathtub, and perpetuated by several creative notables, has managed to stand the cruel test of time and create the 3 rd

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In the CEO Afterlife

JULY 17, 2011

In the CEO Afterlife. Main menu Home. Leadership. Branding. Life. The Nuts and Bolts of the 1-Page Strategic Plan. by John • July 17, 2011 • Leadership , Strategy • 2 Comments. I am delighted that so many readers of the CEO Afterlife blog have asked for details of the content that goes into the 1-Page Strategic Plan. Start with deep strategic thought and the right conviction.

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