October, 2011

In the CEO Afterlife

article thumbnail

The Hard-Knock Valuation of Brand Equity Growth | In the CEO.

In the CEO Afterlife

In the CEO Afterlife. Main menu Home. Leadership. Branding. Life. The Hard-Knock Valuation of Brand Equity Growth. by John • October 11, 2011 • Branding , Leadership , Marketing , Strategy • 0 Comments. There’s not a Brand Manager that doesn’t want to build brand equity. Marketers, who work for the likes of P&G or Unilever, periodically check brand awareness and brand attributes to measure progress.

Brand 253
article thumbnail

The Essence of Strategy | In the CEO Afterlife

In the CEO Afterlife

In the CEO Afterlife. Main menu Home. Leadership. Branding. Life. The Essence of Strategy (Part 1). by John • October 23, 2011 • Human Resources , Leadership , Marketing , Strategy • 4 Comments. I’ve always loved strategy. Maybe it’s because I grew up playing chess; maybe it’s because I can be stubborn. Luckily, good strategists are also stubborn.

Strategy 250
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Essence of Strategy (Part 2) | In the CEO Afterlife

In the CEO Afterlife

In the CEO Afterlife. Main menu Home. Leadership. Branding. Life. The Essence of Strategy (Part 2). by John • October 30, 2011 • Human Resources , Leadership , Marketing , Strategy • 4 Comments. Last week’s blog post bemoaned the lack of strategic discipline in today’s world of business. I posed three simple strategic questions that on the surface appear easy to answer. 1.

Strategy 234
article thumbnail

Corporate Leaders: What Will Be Your Epitaph? | In the CEO Afterlife

In the CEO Afterlife

In the CEO Afterlife. Main menu Home. Leadership. Branding. Life. Corporate Leaders: What Will Be Your Epitaph? by John • October 3, 2011 • Human Resources , Leadership , Life • 0 Comments. Memo To: CEOs and Aspiring CEOs. From: John Bell. Re: Your Epitaph as a CEO. If you’re already in the C-Suite, I suggest you take a few moments to contemplate your epitaph.

CEO 222
article thumbnail

The CEO as Chief Brand Custodian | In the CEO Afterlife

In the CEO Afterlife

In the CEO Afterlife. Main menu Home. Leadership. Branding. Life. The CEO as Chief Brand Custodian. by John • October 17, 2011 • Branding , Human Resources , Leadership , Marketing , Strategy • 3 Comments. Never in the history of marketing has there been so much talk about branding. The conversation in the 2011 branding world is well beyond product and service brand discussion by marketers and ad agencies.

Brand 168