Good Brands Gone Bad | In the CEO Afterlife
In the CEO Afterlife
MARCH 21, 2011
In the CEO Afterlife. Main menu Home. Leadership. Branding. Life. Good Brands Gone Bad. by John • March 21, 2011 • Branding , Leadership , Marketing • 1 Comment. Call it a hiccup or a long-term slump; every brand faces a crisis. The enemy can be a direct competitor ( Myspace trumped by Facebook ), a sudden shift in consumer habits (The Beatles impact on Brylcreem ), a product recall ( Toyota Gas Pedals), an executive’s misbehavior (Dennis Kozlowski of Tyco jailed) or the mishandl
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