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In the CEO Afterlife

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The Hard-Knock Valuation of Brand Equity Growth | In the CEO.

In the CEO Afterlife

In the CEO Afterlife. Main menu Home. Leadership. Branding. Life. The Hard-Knock Valuation of Brand Equity Growth. by John • October 11, 2011 • Branding , Leadership , Marketing , Strategy • 0 Comments. There’s not a Brand Manager that doesn’t want to build brand equity. Marketers, who work for the likes of P&G or Unilever, periodically check brand awareness and brand attributes to measure progress.

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