What Ever Happened to the Pepsi Generation? | In the CEO Afterlife
In the CEO Afterlife
NOVEMBER 20, 2011
In the CEO Afterlife. Main menu Home. Leadership. Branding. Life. What Ever Happened to the Pepsi Generation? by John • November 20, 2011 • Branding , Leadership , Marketing , Strategy • 4 Comments. The concept of a Pepsi advertising campaign designed to capture America’s youth had its roots in the 1960’s. But it wasn’t until the 1980’s that “The Choice of a New Generation” struck 14-24 year olds like a social tsunami.
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