Sat.Jan 07, 2012 - Fri.Jan 13, 2012

In the CEO Afterlife

article thumbnail

The 10 Best Brand Names Ever

In the CEO Afterlife

Now that we are in the New Year, you can expect to see 2011 rankings by major periodicals on a variety of measures from most valuable global brands to the most innovative companies. My ranking of the “Best Brand Names” has no time constraint. If fact, every quantitative measurement has been removed. I have purposely ignored a brand’s reputation, its place within the market, even its package design.

Brand 252