Differentiation’s Arch Enemy: Price
In the CEO Afterlife
DECEMBER 11, 2012
Last year, EU regulators fined P&G and Unilever to the tune of $456 million for price fixing laundry detergents in eight European countries. Henkel, their competitor blew the whistle on the cartel. This begs several questions. Firstly, how is it that two of the world’s most respected corporations are involved in an act that is unequivocally illegal?
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