Innovation Creates Uncertainty
Leading Blog
OCTOBER 3, 2011
We don’t like uncertainty. It’s not comfortable. We want innovation. We like creativity. It’s engaging. But innovation creates uncertainty. So while we say we want creativity and innovation we often reject it because it is new, different and risky. It takes us to places that we are not familiar with and places where we don’t have all the answers. The irony is that while we say we like innovation we develop a deep bias against it.
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