The Power of Framing
Leading Blog
JANUARY 10, 2011
“Language becomes a key issue not just in our own sensemaking, but in how effectively we impact the sensemaking of others” writes Gail Fairhurst. As leaders, we recognize that we cannot accomplish our objectives on our own, so this becomes important when we are trying to align the interests of others with our own. The Power of Framing by Gail Fairhurst is about understanding the meaning—the shared reality—created in our communication.
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