Sat.Aug 13, 2011 - Fri.Aug 19, 2011

Leading in Context

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Disposable Marketing Freebies: What Message Are We Sending?

Leading in Context

Consumers Want Sustainable Marketing Many consumers now shop around for "ethical" companies and those consumers expect a new kind of business marketing - the kind with a long-term view and a sustainable approach. When we decide what to hand out to customers that will help them remember our company, we need to consider the unintentional messages our choices may be sending.

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