Disposable Marketing Freebies: What Message Are We Sending?
Leading in Context
AUGUST 17, 2011
Consumers Want Sustainable Marketing Many consumers now shop around for "ethical" companies and those consumers expect a new kind of business marketing - the kind with a long-term view and a sustainable approach. When we decide what to hand out to customers that will help them remember our company, we need to consider the unintentional messages our choices may be sending.
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