Mission Control: Putting Our Purpose Above Our Goals
Marshall Goldsmith
JANUARY 15, 2013
At the surface level, “purpose” and “goal” seem to be very similar. In fact, my thesaurus tells me they’re synonyms. It might appear that we can use them interchangeably. But in parsing the definitions of these words, we discover they’re as different as night and day. Goals are the specific objectives we strive to achieve, usually within well-defined parameters of space, time and resources.
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