Tue.Jan 15, 2013

Marshall Goldsmith

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Mission Control: Putting Our Purpose Above Our Goals

Marshall Goldsmith

At the surface level, “purpose” and “goal” seem to be very similar. In fact, my thesaurus tells me they’re synonyms. It might appear that we can use them interchangeably. But in parsing the definitions of these words, we discover they’re as different as night and day. Goals are the specific objectives we strive to achieve, usually within well-defined parameters of space, time and resources.

Goal 133