August, 2011

Marshall Goldsmith

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Not Everyone Is Just Like You

Marshall Goldsmith

He is a great executive. A self-starter, he prides himself on being able to land on his feet in virtually any new environment. He is extremely intelligent, hard-working, creative, and entrepreneurial. He gets the job done. Not only doesn't he need much supervision; he doesn't like it when people treat him as if he needs lots of help. As we talked on the plane, he was obviously frustrated.

Prahalad 175
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Become a More Effective Leader by Asking One Tough Question

Marshall Goldsmith

What prevents us from making the changes we know will make us more effective leaders? Great question. I may be the only executive educator who actually measures whether the participants in my leadership development courses actually do what I teach--and then measures if they are seen as becoming more effective leaders. At the end of my sessions, I ask leaders (who have received 360-degree feedback) to follow up with their co-workers and ask for ongoing ideas about how they can continue to become

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Advice for Marketing Executives During Tough Times

Marshall Goldsmith

Q: Do you have any specific suggestions for marketing executives in this challenging climate? A: Great question. During hard times companies often cut back on marketing budgets. As business becomes more competitive, marketing executives face increasing pressure to demonstrate the value that their function is adding to the firm. For an insider's perspective, I've asked Susanne Lyons, former CMO at Visa and Charles Schwab, to answer your question.

Advice 107
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How to Terminate a Great Performer in a Tough Economy

Marshall Goldsmith

Q: Our company has had a terrible year because one of our divisions completely tanked. Although my division had a fantastic year, corporate cutbacks mean that I have to lay off some great people. Do you have any suggestions on how to best handle this tough situation? A: Your situation is, unfortunately, very common this year. I work for one financial institution where over 90% of the units had great years - yet two units lost more money than the combined profits of all of the other units.

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Go for It, Brett; Retiring Successfully Is Harder Than It Looks

Marshall Goldsmith

After retiring, why do so many athletes like Brett Favre change their minds and come back? Why can't they just go out on top? After announcing his retirement, Brett Favre was asked, "What are some things that you are looking forward to doing?" "Nothing," he replied. "And I am going to stick to that until I do something else." This was an extremely bad sign of the potential for Mr.