Sat.Nov 27, 2010 - Fri.Dec 03, 2010

Marshall Goldsmith

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Human Nature: The X Factor in Economic Theory

Marshall Goldsmith

According to Dan Ariely, author of the recently released book Predictably Irrational and the James B. Duke Professor of Behavioral Economics at Duke University, behavioral economics is an important and useful tool for society because it takes into account the irrationality of human nature. I loved this book. and highly recommend it. I've asked Dan to give us his take from a behavioral economics perspective on the current economic situation.

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Be Flexible, Attract Talent

Marshall Goldsmith

In this time of economic uncertainty, the pressure to control costs is at a peak. With hiring freezes and layoffs, companies increasingly are asking themselves how to produce the results they need with limited or decreasing human resources. One innovative firm in the Bay Area, Flexperience, has created a different talent market: experienced professionals who seek flexible work opportunities.

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The Changing Role of the CMO

Marshall Goldsmith

Marketing is everywhere, but with the ubiquity of slogans and ads, it's easy to forget that there's more to marketing than meets the eye. As a result, it is often one of the first budgets to be cut in economic downturns. However, a successful marketing campaign can be the best way for an organization to reach rapidly disappearing customers, to let people know that the organization is adapting and changing to continue to serve them despite current difficulties, and to stay in people's minds so th

Metrics 110
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Talent on Demand

Marshall Goldsmith

Finding, retaining, and developing talent is one of the toughest business challenges executives face. It's made even tougher because many of the practices executives use don't work in today's uncertain environment. With the absence of job security and the likelihood of lifetime employment with one company a thing of the past, the open labor market means you may be investing in talented people who will leave your firm for a competitor.

Attrition 107
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Advice for Outgoing CEOs

Marshall Goldsmith

Leaders who are getting ready to slow down and pass the baton often have a common fear: that they will become lame ducks if they announce their successors in advance. No one wants that to happen. Almost every leader goes through this inner dialogue as part of the challenge of "slowing down." This fear, which often results in postponing the announcement about succession until the last minute, inhibits what could have been a much smoother transition.

Advice 98