Win-Win Interactions
Marshall Goldsmith
MARCH 22, 2011
A few years ago a CEO hired me to coach his COO, a talented man who was also stubborn and opinionated. The first time I met with him to go through his direct reports' feedback, his reaction was, 'But Marshall, I don't do that.' 'That one is free,' I said. 'Next time I hear 'no,' 'but,' or 'however,' it will cost you $20.' 'But,' he replied, 'that's not.
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