The Changing Role of the CMO
Marshall Goldsmith
NOVEMBER 30, 2010
Marketing is everywhere, but with the ubiquity of slogans and ads, it's easy to forget that there's more to marketing than meets the eye. As a result, it is often one of the first budgets to be cut in economic downturns. However, a successful marketing campaign can be the best way for an organization to reach rapidly disappearing customers, to let people know that the organization is adapting and changing to continue to serve them despite current difficulties, and to stay in people's minds so th
Let's personalize your content