March, 2011

Mills Scofield

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The Art of the Dumb Question

Mills Scofield

When I was a child, my parents always answered a question with an answer that led to another question. So early on, I learned to just keep asking questions. It drove my teachers nuts (don’t get me started on education!) and drives my husband nuts (like that’s the only reason!). Just to bug my husband further, I’ve taught our kids to do the same thing!

Education 179
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What Area of Innovation is the Hardest?

Mills Scofield

There are many areas in which to innovate. Everyone thinks of products and services first. But, you can innovate processes, procedures, your supply chain…how you define ‘work’! No area of innovation is ‘easy’, but some seem harder than others. Maybe this is because some require more courage than we’re used to harnessing.

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Turning Inn-Oi-Vey-Tion into Innovation

Mills Scofield

My friend and marketing/branding guru, Brian Sooy, send me a message saying that what I really do is "Inn-Oi-Vey-Tion." I laughed hysterically - and then realized he's right! Let's face it - innovation is hard - it can be fun, but it's also hard. It takes courage, hard work, fun, creative thin [.].