Addiction Marketing
N2Growth Blog
JULY 19, 2011
By Mike Myatt , Chief Strategy Officer, N2growth. “ Addiction Marketing &# is a phrase I started using a few years back while waiting in line for my drink at Starbucks. I was observing the mass of people, who like lost explorers in the desert rushing for an oasis, seemed to be desperate for their daily (if not more frequent) fix of caffeine. It was at that moment I realized the real power of one of Starbucks key business drivers, if not their most critical business driver – Starbucks
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