Drucker’s Err – The Purpose of Business
QAspire
APRIL 3, 2011
Drucker got it wrong. Drucker famously wrote that “ the purpose of business is to create and keep a customer. ” I’m as much a fan of Drucker’s as any management scholar, but I have to part ways with him here. The purpose of business is NOT to create or to keep a customer. Certainly it is an objective, even THE primary objective of business. If a business can not create or keep customers, then soon there is no business.
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