Thu.Jan 17, 2013

Strategy Driven

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Recommended Resources – The Welcomer Edge

Strategy Driven

The Welcomer Edge : Unlocking the Secrets to Repeat Business. by Richard Shapiro. About the Book. The Welcomer Edge by Richard Shapiro explores the customer experience that converts first time customers into repeat buyers. Richard characterizes four types of sales persons; highlighting the advantage ‘welcomers’ have over others not so personally engaging.