Recommended Resources – The Welcomer Edge
Strategy Driven
JANUARY 17, 2013
The Welcomer Edge : Unlocking the Secrets to Repeat Business. by Richard Shapiro. About the Book. The Welcomer Edge by Richard Shapiro explores the customer experience that converts first time customers into repeat buyers. Richard characterizes four types of sales persons; highlighting the advantage ‘welcomers’ have over others not so personally engaging.
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