Strategy Driven

AUGUST 19, 2016

Human connection and communication make the world go ’round – especially in business and the corporate environment. It’s impossible to have a successful business and career without the help and support of your coworkers, clients and community. Networking is an essential activity but it must be done conscientiously and with skill in order to be effective.

Career 51

Career Reputation Bond Brand 51

Strategy Driven

AUGUST 18, 2016

It’s no longer just about eyeballs. As the digital publishing world evolves and becomes more sophisticated, advertisers want to capture the minds of online audiences as well. And that means publishers making the transition from print products to digital-first strategies need to focus not just on the breadth of audience reach, but on audience engagement.

Audience 51

Audience Advertising Content Real Estate 51

Strategy Driven

AUGUST 16, 2016

The firm hand of culture drives what, how, and why work gets done. Consequently, attempts to change established policies, processes, or practices will meet with a degree of cultural resistance. Therefore, the challenge for leaders becomes how to effectively implement needed change in spite of this resistance; especially if the foundational tenants of the organization’s culture must be preserved.

Resistance 51

Resistance Policies Article Process 51

Strategy Driven

AUGUST 15, 2016

Is your strategy built on received wisdom or analysis of performance data? – management rhetoric or business reality? Are you building your business strategy on received wisdom or real data? Corporate strategies are often based on assumptions about what drives business performance rather than data from the company itself. J.W. Marriott (founder of Marriott Hotels) is famous for saying “You’ve got to make your employees happy.

Customer Loyalty 61

Customer Loyalty Supply Chain Loyalty Analysis 61

Strategy Driven

AUGUST 11, 2016

There is no denying the fact that the success of an advertisement lies mostly in the headline. The headline should grab the reader by the collar and make him want to read the rest of the advertisement. The headline should be simply catchy and various key points should be embedded when deciding on the headline for the ad. The headline should catch attention of the eye at the first glance.

Advertising 52

Advertising Price Content Productivity 52

Strategy Driven

AUGUST 11, 2016

Photo courtesy of The Blue Diamond Gallery. You may have your own business, but do you have a brand? Branding is an important step forward for businesses. A strong brand name can make you stand out. Building a brand is important to develop a reputation. It can also help you branch out to other business endeavours. For example, think of some of the brands you know.

Brand 51

Brand Advertising Reputation Marketing 51

Strategy Driven

AUGUST 9, 2016

Organizations operate within the context of their environment; the military being no different than civilian businesses. During their plebe (freshman) year at the United States Naval Academy, midshipmen are required to read two news and one sports page article each day in order to remain up-to-date on those current events impacting our nation and its military.

Information 51

Information Leadership Sports Industry 51

Strategy Driven

AUGUST 8, 2016

“Sounds good, send me a proposal.” How many times have you heard that? Too many. So you run back to your office, put together a proposal, send it to the prospect, and start the follow-up process (and the prayer vigil). Or do you? REALITY: The sale should be solidified BEFORE the proposal is written. Your proposal should be the essence of what has been decided by you and your prospect.

Proposal 51

Proposal Price Short-term Customer Loyalty 51

Strategy Driven

AUGUST 6, 2016

As a business owner, it is essential that you stay on top of the finances in your company. After all, no business can get very far without a decent focus on the money itself. If you want your business to enjoy much success long into the future, then you need to make sure that you are taking a good look at the finances. The truth is, there are a few very common reasons that businesses experience financial problems.

Finance 51

Finance Budgeting Price Content 51

Strategy Driven

AUGUST 5, 2016

In the film industry, movies are products. For business owners, it is interesting and useful to consider what makes a new movie successful. How do studios today reach that incredible goal of one billion in total box office receipts? It’s quite simple; they build a buzz around the product. This is what you need to do with your product. The best recent example is Suicide Squad.

Film 51

Film Content Media Marketing 51

Strategy Driven

AUGUST 5, 2016

Every company has stakeholders, though a few with their own proprietary interests chart the course in their own vision, or lack thereof. Within every corporate and organizational structure, there is a stair-step ladder. One enters the ladder at some level and is considered valuable for the category of services for which they have expertise. This ladder holds true for managers and employees within the organization, as well as outside consultants brought in.

Leadership 51

Leadership Benchmarking Learning-by-Doing Ethics 51

Strategy Driven

AUGUST 4, 2016

When speaking with groups, questions arise on how and where to get started on going into business for ones self. Often times a new entrepreneur feels he or she has done their due diligence only to learn later that they barely scratched the surface. They checked out the market, discussed the business idea with friends and family and feels they can come up with enough capital to set themselves up for success.

Due Diligence 51

Due Diligence Succession Real Estate Working Capital 51

Strategy Driven

AUGUST 4, 2016

As a Buddhist, I don’t understand why anyone would want to take another’s life or how it’s even an option. Yet so many in our country are feeling disempowered and ignored, targeted and disenfranchised and we haven’t yet created a dialogue to heal. In fact, we don’t even know how to hear each other. During this time of racial, class, political, gender, and education divide, of distrust and blame and victimhood, of killing and guns and violence, our inability to deeply hear each other is heartbrea

How To 51

How To Consensus Learning-by-Doing Resistance 51

Strategy Driven

AUGUST 3, 2016

In today’s fast-paced and ever-changing business environment, leaders must stay motivated. Motivated leaders consistently seek out new ideas to improve the business and are very aware of what the competition is doing. They enjoy what they do and are willing to take risks. They set the example for others. When you have motivated executives, you have motivated employees.

Execution 51

Execution Tactics How To Loyalty 51

Strategy Driven

AUGUST 1, 2016

More than six million new businesses launched in the U.S. in 2015, according to the Kauffman Index. Given that volume, it’s certain that some of these new businesses were rolled out by people who had never led a company before. Budding entrepreneurs devote considerable time to developing products and business plans, but they may not adequately prepare to become a boss.

Operations 54

Operations Travel Productivity Products 54

Strategy Driven

AUGUST 1, 2016

Here is list of sales success characteristics. They represent the elements of what will make a salesperson successful. But here’s the secret – before you make judgments about others and how they compare to the list, FIRST judge yourself. Measure yourself against the elements that make salespeople who they are, and successful at what they do. And for those of you who hire salespeople, a checklist of the real things to look for in a potentially successful person.

Succession 51

Succession Open-book Customer Loyalty Learning-by-Doing 51

Strategy Driven

AUGUST 22, 2016

When our meetings aren’t run properly, it’s a waste of time and money, especially during summer slump months. Here’s how to make meetings more effective over the summer. Summer days at the office can drag on, and so can meetings. But meetings are expensive. Say you have 10 employees who each make $70,000 a year ($35 an hour, in other words). That’s $350 for a one-hour meeting.

Energy 56

Energy COO Efficiency Hotels 56

Strategy Driven

AUGUST 12, 2016

Lead validation in Internet marketing is the process of separating sales leads from other phone and form inquiries generated from a company’s website. Created by Straight North, an organic SEO agency , The Critical Importance of Lead Validation in Internet Marketing study indicates that, on average, about 50 percent of a company’s website inquires are not sales leads.

Marketing 56

Marketing Chief Operating Officer Advertising Entrepreneur 56

Strategy Driven

AUGUST 25, 2016

Improving your business day to day and over the long-term can be expensive and involved. But there’s an easier way to make work life better for your employees immediately and without huge cost: light. The light in your office has a direct impact on mood and energy, as well as physical ailments such as eye strain and headaches. Most offices have too much artificial light, which makes it difficult for employees to respond to various tasks with the necessary illumination.

Productivity 54

Productivity Products Long-term Energy 54

Strategy Driven

AUGUST 10, 2016

No matter which way you turn, the focus on ‘purpose’ is everywhere. Whether it’s Mark Zuckerberg joining Bill Gates and Warren Buffet in a Giving Pledge, the six biggest global communications firms putting differences aside in a U.N. Common Ground Initiative pledging to eliminate poverty worldwide, to the rise of socially conscious companies embedding sustainability in all processes, purpose has broken the sound barrier among the business and popular media, forward-thinking magazines and busines

Hedge 52

Hedge Long-term Restructuring Maturity 52

Strategy Driven

AUGUST 17, 2016

Despite having the two highest unfavorable ratings of any major presidential candidates in history, Donald Trump and Hillary Clinton have outlasted their competitors—and one of them is going to become the leader of the free world. What does success in the face of such highly unfavorable ratings teach us about personal branding? And what can working professionals at every level learn from it?

Brand 51

Brand Learning-by-Doing Politics Core Competence 51